Styling Spring Coats

The sun may be out, but we’re not fooled (though it’s taken us years to learn) – it’s not warm enough to bust out the mini dresses or to sashay down the street with our legs out just yet. If you, like us, are feeling uninspired by that wool coat that got you through winter or the puffa that swaddled you through the cold and dark, look no further!

We’ve rounded up some of our fave spring looks that are warm enough to bear these chilly spring mornings, and versatile enough to keep us from getting hot and bothered in the afternoons. Have a scroll below to see how VILLOID’s style mavens (that’s right, you can shop their closets as curated by them personally on are stepping into spring.

Poppy Delevingne


 original: Emilia Wickstead

Long Red Coat : Assembly New York ($357/£255/2831kr) 40% off! // Givenchy ($2343/£1680/18587kr) // Boohoo ($34.50/£25/277kr)

Aviator Jacket : Stay Sunny Chicago ($124/£89/985kr) 40% off! // Boohoo ($97.50/£70/774kr) // Balenciaga ($4792/£3435/38003kr)

Naomi Shimada

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Leopard Print Jacket : Boohoo ($34.50/£25/277kr) // Boohoo ($20.50/£15/166kr) 32% Off! // Shrimps ($592.50/£425/4702kr)

Alexa Chung


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A Crisp Cream Blazer : ALEXACHUNG ($829.50/£517/6602kr) // Boohoo ($34.50/£25/277kr) // ASSEMBLY NY VINTAGE ($284/£203.50/2259kr)


Gemma Janes

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A pop on faux fur : Love Too True ($278.95/£200/2219kr) // Boohoo ($97.50/£70/777kr) // Lovers & Drifters ($132.50/£95/1057kr)


Spring Has Sprung, So We’ve Found The Best Flared Jeans For You!

If like us you’ve been on the bell bottom band wagon for a while now, you may have had to big farewell to your favourite, flattering bootcut jeans for a few months now – there’s nothing quite as chilling as a gust of winter breeze up your leg as the bellows of your trousers catch the 0 degree air every step you take. But luckily for all of us, Spring has sprung!

We’ve been feeling a change in the weather! It’s finally warm enough to wear flares again, and that’s surely cause for a good ole’ shop around town for some bootcut babies to channel your inner 70s good-vibes all around self!

In celebration of the return of colour to the world and the sun to the sky, we’ve rounded up our favourite flares for the season ahead.

Stoned Immaculate Super Star ($285/£200/2209kr)and Waiting for the Sun Jeans($285/£200/2209kr)// Boohoo Mono Stripe Flare ($21/£15/165kr) and Elspeth basic stretch flares (comes in 10 colours!) ($17/£12/132kr)// Rolla’s Eastcoast Flare Overalls ($124.50/£87.50/967kr) // Few Moda Wide Leg Flare Jeans ($110/£77/852kr) // ALEXACHUNG Dark wash Flare Jeans ($312/£220/2420kr)

StonedImmaculateStarStonedImmWaitingForSunScreen Shot 2018-04-19 at 13.20.30Screen Shot 2018-04-19 at 13.43.33RollasCordFlareScreen Shot 2018-04-19 at 13.31.55AlexaChung

Stoned Immaculate Super Star ($285/£200/2209kr)and Waiting for the Sun Jeans($285/£200/2209kr)// Boohoo Mono Stripe Flare ($21/£15/165kr) and Elspeth basic stretch flares (comes in 10 colours!) ($17/£12/132kr)// Rolla’s Eastcoast Flare Overalls ($124.50/£87.50/967kr) // Few Moda Wide Leg Flare Jeans ($110/£77/852kr) // ALEXACHUNG Dark wash Flare Jeans ($312/£220/2420kr)
Featured image: Stoned Immaculate Lady of the Canyon Lookbook




Whether a long-term investment or more of a summer fling, sunglasses are our eyes’ guardian angels, UV protective AND stylish. So here’s an ultimate guide to eyewear success with our ten favourite picks on VILLOID – fresh, on-trend and different!

Spring is officially upon us and either you’re thinking about digging out last year’s sunnies or you’re following new trends, which combine classic styles and fresh, bold takes on eyewear.

Click images to shop.  


Bella Hadid at the Rimowa 80th Anniversary 9.27.17

Tiny 90’s, Matrix-style angular specs featured heavily on the Prada catwalk and have been spotted on the likes of Bella Hadid and Kendell Jenner. Of course, they are now widely available and are a go-to cutting edge trend that exudes attitude and confidence. Check out Roberi & Fraud’s pair on VILLOID.


 ADER error // Monki

Elsewhere, oversized retro sunnies are having a moment in fashion and bring a nostalgic, but modern, addition to an outfit. ADER error have perfected the look and highstreet brands such as Monki are supplying the chunky-framed goods.


The forever-impressive cat-eye stands its ground on the fashion stage, having dominated catwalks and high streets alike for years. The simple reason, this select piece of eyewear is insanely wearable. So to the cry of “but no sunglasses suit my face shape!”, we call B.S. Cat-eye sunglasses guarantee success and sass. And if you’re lusting after the sold-out Adam Selman x Le Specs collection, ZeroUV have an affordable assortment of colours and specific styles.


Along with some distinctive shapes and classics, sunglasses have never been so extravagant. Dolce & Gabbana pulled out all the stops with decorative florals and Queen of Hearts card-glasses. If that’s a little much, these Markus Lupfer daisy sunglasses will make your world a whole lot sunnier.

So far we’ve covered Matrix-style, retro aesthetic, cat-eye and florals… Here are the other six sunglasses that really took our fancy.

Click the image if they take yours too. 

(top left round pair, top right black pair, second right striped pair, middle left yellow pair, bottom left pinkish pair, bottom right tortoise shell pair)

Take a UV filtered look at many, many more sunglasses on VILLOID

Banner image: Getty Images



Alexa Chung has announced VILLOID’s expansion into hyper curated shopping. From 1st December, VILLOID will enable style influencers to sell direct to their fans and the public, through their own shops and a revamped

VILLOID, the styleboard app co-founded by Alexa Chung and launched in 2015, has been a huge success with dedicated users in over 180 countries. But every play should have a second act.

By inviting some of the world’s best style influencers to open and curate their own web shops within the VILLOID platform, all collected in our new, VILLOID is now changing the way you shop. Our shop owners fill their digital rails with products they love and wear from the 4,000+ amazing brands we stock – everything from high street to high end and lots of emerging designers and vintage in between – and you can buy it all at the click of a buy button. Looking for an Xmas party outfit? Head into Poppy Delevingne’s dress section. Lusting after that printed tee you saw Gia Coppola wear on Instagram? It’s there in her shop.



From 1st December to Christmas Day, we will announce a new shop owner every day – starting with Alexa herself – each celebrating their individuality and favorite brands and products. You can expect some very well established names, some up-and-coming talent, and also some stars that have risen within our VILLOID community.

“I’m so excited to be launching this next phase of VILLOID alongside some incredible women with enviable taste – some are friends, some I just stalk and others are people I’m sure you’ll come to know and love. I’m intrigued to see what they do with their shops and look forward to sharing this journey with you all.”


“In the two years since our launch, we have developed a strong international brand, a solid tech platform, a stream of magnificent brands applying to become part of our ecosystem – and most importantly a warm community of women of all ages, persuasions and locations. It was only natural that we strap on our working gloves and build this new angle to our platform – to give our fans what they’ve been calling for – an accessible, personalized and hyper curated shopping experience with a nifty buy button. Killing three birds with one stone, we simultaneously allow style influencers to side-step the typical hassles of opening their own stores from scratch, and allow brands to be authentically and organically endorsed by some of the most stylish ladies on the planet.”


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Since 2016, our VILLOID Emerge program, in conjunction with the British Fashion Council, has been supporting emerging designers by giving them exposure through the VILLOID platform. This will continue, stronger than ever. We’re very proud to stock and promote brands like Serena Bute, Pop & Suki and Zanzan – and are excited to be able to help expose their creations to our global audience.

“I’m incredibly excited about my own brand, ALEXACHUNG, but I’m also all about shining a light on emerging designers that catch my eye. Our new VILLOID platform is the perfect way for me – and my fellow shop owners – to do just that.”


The digital influencer industry is worth $2.5billion a year and, according to Forbes, 92% of consumers trust an influencer more than an advert. People used to get their style inspo from billboards or adverts. Now it’s from the style mavens of social media – big and small. They’re the future and we’re moving forward together.

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